Last season, we only had 50% occupancy. After completing the Workshop at No Vacancy Guide, we finally know how and where to deliver the right message to our audience. As a result, we are almost fully booked for the season ahead.
— Scott Aggett, Kuma Lodge, Japan
 

Learn how the right storytelling will help deliver more direct bookings

 
 
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STEP 1

Define who you are talking to?

 
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STEP 2

What are your trying to say to your audience?

 
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STEP 3

How will you deliver your message?

 

 

Workshop overview


INTRODUCTION

• Audit of your current brand, channels and customer base


MODULE 01 WHO ARE YOU TALKING TO?

• Define and understand your customer segmentation
• Meeting today’s customer expectations


MODULE 02 WHAT ARE YOU TRYING TO SAY?

• Understanding your purpose
• Framework to brand storytelling
• Establishing the right tone of voice
• Consistent language across all your online and offline touch points


MODULE 03 HOW WILL YOU SAY IT?

• Your design system and language for your online and offline channels
• Trade secrets: channels and ideas you must know about
• What you should be doing and what you should stop doing
• How to automate and get out of manual process
• Personalization and how to achieve it

 

 

Pricing

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Success Stories

Kuma Lodge, Japan

75% reduction in CAC in the first year
500% year on year audience growth


The Little Black Shack, Australia

75% reduction in CAC in the first year
500% year on year audience growth

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What are people saying?

As a hotel manager, it’s always good to have third parties assist us in looking for new ways to improve our business. No Vacancy is an eye-opener of inspiration and ideas to attract more guests.
— Ralf Luthe, General Manager, Samabe Resort, Bali
 
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Guests are immune to traditional marketing techniques and the overuse of technology to reach them. They are searching for stories that are authentic and enhance their customer experience.

’No Vacancy’ is a great project that empowers hotel businesses to escape the traditional ‘think tank’ and build a brand that connects with guests in a language they connect with.
— Vincent Tung Tran - Head of Marketing, Minor Hotels, Vietnam
 
 

No Vacancy Guide is an essential tool for all hotels and accommodation providers - well done
— Lynne Mitchell, Hunter Valley Escapes, Australia
 
 

About the Workshop

The No Vacancy Workshop is run by award winning brand specialist Jamie Kwong and his experienced team. Jamie has 35 years working across 3 different markets, in 4 different departments with 11 different agencies, Jamie opened his own in 2003. Workshop is now in its 17th year and whilst deliberately small, Jamie and his team provide strategic, creative and production services to some of the world’s biggest brands. After working as a strategic advisor to a number of clients, Jamie was invited to join the board of Agri Fintech start-up, Jungle Trading Pty Ltd to provide marketing expertise. To build his knowledge base, Jamie completed and graduated the AICD Company Directors Course in 2018. 

 
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Examples of our work

 
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