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TOOL

BASIC BRIEF TEMPLATE

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The most effective creative ideas in the world always say one thing, and they say it well. Writing a good creative brief is the secret key to a successful idea. Use this simple template to effectively determine who you are talking to, what you're trying to say and how you are going to say it.

You can use this brief for:
• Brand identity (logos, business cards...)
• Website design
• Paid advertising ads
• Social media ideas