//THE ULTIMATE SOCIAL MEDIA COURSE

Everything you need to know about Social Media in your business

ARE YOU LOOKING FOR THE ULTIMATE SOCIAL MEDIA COURSE ONLINE?

Look no further because you’ve found it!

We’ve been offering social media courses online before most people in Australia. Having created numerous online modules, we’re proud to now offer this, the Ultimate Social Media Course which features 10 comprehensive social media modules PLUS a bonus module covering everything from how to use social media as an individual, as a business, a deep dive into each of the major social networks, the emerging social networks and specialist areas such as how to create, grow and manage an online community, social media tools to use and more!

Buy this comprehensive online course now and gain instant access to the following topics and modules, each featuring a one hour webinar, PDF download and resources (some bonus resources too!)

1. Using social media as an individual
2. Using social media as a business
3. Facebook for Business
4. Facebook Advertising
5. Linkedin for Business
6. Instagram for Business
7. Snapchat for Business
8. Producing Digital Images
9. Running Facebook Contests
10. Establishing, growing and managing online communities
    
    Includes * BONUS MODULE* Social Media Tools the Pros Use

 

COURSE OVERVIEW

MODULE 1. SOCIAL MEDIA FOR INDIVIDUALS

• Be aware of the major social media networks
• Understand how to set up an individual profile on the major social media networks
• Understand how to establish and make friends/connections/followers in the major social media networks
• Understand the benefits of using social media networks on an individual basis
• Be aware of the scope of the social media industry and predicted growth
• Be aware of the tools that can assist you to measure the impact of your social media activities

MODULE 2: SOCIAL MEDIA FOR BUSINESS

• Be aware of the major social media networks for business marketing
• Understand the benefits of using social media networks on a business basis
• Be aware of the demographics of the major social networks and decide which networks are the best ones to promote your business on
• Understand how to set up a business page/profile on the major social media networks
• Understand how to grow a ‘community’ to market your business to on the major social media networks
• Be aware of the tools that can assist you to measure the impact of your social media activities

MODULE 3: FACEBOOK FOR BUSINESS

• Facebook Introduction + Stats
• Making sure your structure is right – profiles, pages & groups
• Page Roles
• Developing your Facebook Strategy
• Building your Facebook Page community – creative ways to increase your ‘likes’
• Developing your target market and customer persona
• Developing your Company Brand and ‘Voice’
• Creating a Facebook page
• Making your page look good
• How to analyse your page insights
• Introduction to Boosted Posts + Facebook Advertising

MODULE 4: FACEBOOK ADVERTISING

• Be aware of the advantages that Facebook advertising can provide
• Be aware of different Ad types for each objective
• Be aware of how to create an Account for your campaign
• Understand the process and tools of creating a Facebook Ad
• Understand that there are limits and rules about Facebook Advertising
• Understand how to make your campaign successful

MODULE 5: LINKEDIN FOR BUSINESS

• Getting started on Linkedin
• Filling out your profile
• The profile checklist
• Building your network – connecting
• Sharing an update (short form)
• Publishing a post
• Linkedin groups
• Slideshare
• Company pages
• An intro to Linkedin advertising

MODULE 6: SNAPCHAT FOR BUSINESS

• What Snapchat is and why you need to take a look at.
• How brands and content creators are using Snapchat to produce daily stories that engage and excite audiences.
• What Snapchat stories are
• To to create and grow a community on Snapchat
• How to increase community engagement and brand awareness through snapchat
• The platforms native tools and features including filters, geofilters, text, emojis, music and more, all from within the platform.
• And much more!

MODULE 7: INSTAGRAM FOR BUSINESS

• What Instagram is and why you should take a look at it
• The basics of getting set up and started
• Who uses it and who does it well
• The Instagram search bar which takes stalking to the next level
• Instagram stories – have they really gazumped Snapchat?
• Using instagram direct- That little inbox icon in the top right hand corner that you’ve probably never used? It’s the key to a little-used service called Instagram Direct.
• New direct messaging features
• How to switch your profile from personal to business profile – this feature is finally available!
• The ability to promote posts from inside Instagram!
• How to access your new inbuilt Instagram Analytics and what it all means
• AND MUCH MORE!

MODULE 8: PRODUCING DIGITAL IMAGES

Be aware of various formats for digital images and when they’re best used

• Be aware of the current image dimensions for various online formats
• Be aware of places you can source royalty & copyright free images
• Be aware of the digital formats you may need to create digital images for
• Be aware of tools & apps which can help you create professional looking digital imagery quickly and easily
• Understand how to get an image once created into use
• Understand your options for getting help with creating images

MODULE 9: RUNNING FACEBOOK CONTESTS

• Be aware of how contests can be a part of your digital marketing campaign
• Be aware of the types of contests you can run
• Be aware of the rules surrounding running social media contests
• Be aware of tools & apps which can help you create social media contests
• Understand the phases of launching a social media contest

MODULE 10 – ESTABLISHING, GROWING AND MANAGING ONLINE COMMUNITIES

● Be aware of your options for creating an online community
● Be aware of how to establish an online community
● Be aware of ways to grow your online community
● Tips on managing your online community

* BONUS MODULE*

SOCIAL MEDIA TOOLS THE PROS USE

• Our favourite Twitter Tools
• Our favourite Facebook Tools
• Our favourite Pinterest Tools
• Our favourite Instagram Tools
• Social Media Analytic Tools
• Social Media Monitoring Tools
• WordPress Plugins
• Hootsuite – what is it, why use it, getting started with Hootsuite, The Hootlet extension
• Google Analytics
• Facebook Insights
• Twitter analytics
• Pinterest analytics
• LinkedIn analytics
• Google+ Insights

WHAT YOU GET FOR YOUR MONEY

• A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
• Access to our YouTube channel with several webinars and other valuable information
• Resources – downloadable resources related to the content where available
• Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!