CHAPTER 1

UNDERSTAND YOUR GUESTS AND LEARN HOW TO ATTRACT THEM

First things first. Before we look at methods to increase your overnight bookings we need to define who your perfect guest audience even are. I don’t need to tell you that it’s no good selling yourself as a beautiful relaxing family resort if the reality is that you’re a thriving party destination for 20 somethings.

Chapter overview:
• Define your audience and learn how to talk to them
• Speak to your audience on a global scale
• Methods and tools to attract and retain potential guests
• And much, much more....