//VILA SANTA TERESA
HEAVENLY DESIGN IN ONE OF THE WORLD'S MOST DRAMATIC NEIGHBOURHOODS
BY NICK BONNEY
The hills that rise high above Rio de Janeiro have been synonymous with lawless street crime and intimidating favelas. However, our negative perceptions are all about to change – especially if five star design hotels such as Vila Santa Teresa have anything to do with it.
Ever since opening their doors in 2017 we have had so many questions to ask the team behind the 7 suite hotel. Camille Chungunco is the sales and marketing manager at Vila Santa Teresa and our first collaborative partner on the South American continent. Her insights into the hotel and accommodation industry are fascinating and educational.
Having lived and worked in over 7 countries across 4 continents in the last decade, Camille is obsessed with discovering innovative ways to communicate and experience the world. Her role is to manage the curation of marketing campaigns, digital content, social media and public relations in addition to pricing strategies and revenue management.
Could you tell us a little about your guests and how do you connect with them?
Since opening in the beginning of 2017, we’ve seen an eclectic mix of travelers come through our doors. As our brand and communications matured, and became more targeted, so did our guests. Today, we predominantly attract adventurous European couples and experienced Brazilian travelers that range anywhere from 35-55 years old.